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Global sport events: the mechanisms of their attributing to the host countries
Mácová, Veronika ; Karlas, Jan (advisor) ; Martinková, Viera (referee)
This diploma thesis deals with the global sport event - FIFA World Cup. The topic of the thesis is relevant as it impacts not just the sport. FIFA World Cup can influence the economy and politics of the host country. The goal of the thesis is to determine factors influencing the allocation of the host country for the FIFA World Cup and factors leading countries to withdraw from the host bidding process. The thesis is influenced by the analysis of Paul Poast, Wolfgang Maennig, and Christopher Vierhaus, who examined the factors influencing the allocation of the Olympic Games host cities. The diploma thesis is quantitative research and logistic regression analysis is adopted. The regression analysis results indicate that country's previous experience in organizing global sports events, the size of its population, and the average GDP growth of the country influences the allocation of hosting of the FIFA World Cup. Countries decide to withdraw primarily due to small population size and high percentage of mineral resources in the country's GDP. In the both cases, the human rights factors are insignificant for the decision process.
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Media coverage of the FIFA World Cup Qatar 2022 in ČT sport
Březina, Jakub ; Turková, Kateřina (advisor) ; Langer, Miroslav (referee)
This bachelor thesis deals with one of the most important global sporting events. Specifically, it examines the media coverage of the 2022 FIFA World Cup in Qatar in ČT Sport. Using two sub-quantitative content analyses, the aim of this bachelor thesis is to determine what space was devoted to the 2022 FIFA World Cup on the ČT sport channel between 14 November 2022 and December 2022 (the week before the start of the championship and the week after the end of the championship), whether the 46 pre-match studios on ČT sport, which cover the televised matches of the World Cup in Qatar, give more space to the favourite teams or whether all teams are given similar space, and whether the controversial background of the 2022 World Cup in Qatar is highlighted in the pre-match studios of ČT sport and, if so, in what context. The results of the analysis of the ČT sport programme showed that out of the 1 136 televised TV programmes in the defined period, 395 programmes were devoted to the FIFA World Cup Qatar 2022. This shows that exactly 30 % of the programmes, which were broadcast during the specified period, focused directly on the events of the Qatar championship. Based on the analysis of 46 pre-match studios, it can be claimed that in more than half (namely 24) of the pre-match studios on ČT Sport, more...
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Large sporting events' brand identification
Petráčková, Jana ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee) ; Eger, Ludvík (referee)
Title: Large sporting events' brand identification Objectives: The main objective of this work is to identify the brand personality of Summer Olympic Games and FIFA World Cup by means of marketing research. Methods: In connection with the primary data collection a method of written and electronic questioning was used. The brand personality identification of the above mentioned brands was performed based on the brand personality measurement method according to Geuens, Weijters and De Wulf (2009). For the obtained data interpretation their statistical analysis was performed. Results: Based on the research results, the brand personality of Summer Olympic Games can be described by the dimensions Responsibility, Activity and Simplicity and by characteristics stable, responsible, active, dynamic and simple. The brand personality of FIFA World Cup can be described only by the dimension Activity and by characteristics active, dynamic and innovative. Keywords: Sports brand, brand personality, brand personality measurement, brand image, brand identity, Summer Olympic Games, FIFA World Cup.
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Dependence of the position of teams in the FIFA rankings on the achievements in top tournaments
Kotrba, Lukáš ; Šíma, Jan (advisor) ; Omcirk, Vilém (referee)
Title: Dependence of the position of teams in the FIFA rankings on the achievements in top tournaments Objectives: The aim of this work is determining dependency team standings in the FIFA rankings on the achievements in top tournaments. This is the World Cup in 1998, 2002, 2006, 2010 and 2014. Methods: In my thesis I used a method of regression and correlation analysis, correlation coefficient and regression straight line. Results: All results are presented in the analytical part of the work. It was found dependency between the observed data and an increasing trend. The biggest dependence was at the World Cup 2014, which reached high levels. The smallest was at the World Cup 1998 and 2002, where the results reached below average. Keywords: Football, FIFA, FIFA World rankings, FIFA World Cup, correlation analysis, regression analysis, correlation coefficient, regression straight line
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Large sporting events' brand identification
Petráčková, Jana ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee) ; Eger, Ludvík (referee)
Title: Large sporting events' brand identification Objectives: The main objective of this work is to identify the brand personality of Summer Olympic Games and FIFA World Cup by means of marketing research. Methods: In connection with the primary data collection a method of written and electronic questioning was used. The brand personality identification of the above mentioned brands was performed based on the brand personality measurement method according to Geuens, Weijters and De Wulf (2009). For the obtained data interpretation their statistical analysis was performed. Results: Based on the research results, the brand personality of Summer Olympic Games can be described by the dimensions Responsibility, Activity and Simplicity and by characteristics stable, responsible, active, dynamic and simple. The brand personality of FIFA World Cup can be described only by the dimension Activity and by characteristics active, dynamic and innovative. Keywords: Sports brand, brand personality, brand personality measurement, brand image, brand identity, Summer Olympic Games, FIFA World Cup.
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